Blog

Virtually close – “Hanging” with the president, tweeting with the VP

Did #SOTU (State of the Union) make you want to hang out with President Barack Obama? Yes you can! On Monday, January 30, at 5:30 p.m. EST, the president “chat[ed] live with the public” by hosting a Google+ hangout on the White House’s Google+ page.

Read More

No Reply: The Dying Art of Closing the Loop

My 18 year old son decided to reject his college acceptances and enter the workplace for a while. (I know, I know, I know!) I talked with him about the importance of a college education, the state of the economy, how tough it is for people with college degrees to get jobs nowadays—the list goes on. He politely listened to my concerns, but his mind was made up. (You just can’t put an old head on young shoulders, can you?)

Read More

Please Tweet Me @celebrity!

Twitter has changed our level of engagement with celebrities. No longer do we need to read gossip columns or magazines to find out where they like to eat, drink, or mingle; what artists they are listening to; or designers they are wearing.  Not only are their followers learning about them, they want to learn about their followers. Celebrities that are using Twitter are also engaging their followers – asking what their favorite shows are on television, what team they want to win this weekend, or what restaurant they should go to!

Read More

One world, many platforms – The use of social media for foreign policy

Happy 21st Century Statecraft month! Social media are ubiquitous and transcending all kinds of borders; and for this very reason, they are an ideal tool for the U.S. State Department to communicate with people in foreign countries (and in the U.S.), a fact that’s being recognized this month. In the pursuit of U.S. foreign policy goals, “Twenty-first Century Statecraft complements traditional foreign policy by harnessing and adapting the digital networks and technologies of today’s interconnected world.

Read More

Incentive Travel in Mexico!

The sheer variety of incentive travel possibilities to Mexico might seem overwhelming at first. A ski and golf trip to Mexico’s Monterreal? Swimming with dolphins in the aqua waters of the Riviera Maya? Experiencing the power of the ancient ruins at Tulum? From the plush comfort of an all-inclusive hotel, or the elegant style of a boutique hotel,Mexico offers unforgettable experience to suit every taste.

Interesting facts:

Read More

If face to face works for the candidates, it can certainly work for us

We’re being bombarded with items about the Republican candidates and how and where they are stumping across various states.  They’re in diners, places of worship, schools, outdoor venues – you name it: anywhere they can reach their audiences.  Many of their campaign war chests are well stocked, yet they are not relying solely on technology to reach people.  And neither should we.

Read More

Are You Scared of the Dark? Lights out Wikipedia

It’s all anyone can talk about this week: the Wikipedia  black out.  The largely famous internet encyclopedia turned out the lights in protest of the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA), two bills designed to fight online piracy of copyrighted material. Wikipedia, which features more than 20 million articles, is just one of many sites choosing to go ‘lights out’ for 24 hours.

Read More

Taking the plunge: Four Seasons dives into deep dependence on social media

The riskier the road, the greater the profit; that’s the Four Seasons’ prerogative.

Product of a more than $15 million overhaul, the Four Seasons luxury chain recently unveiled a revamped website featuring a new Tumblr-esque design, new functions and new content, appealing to the tech savvy customer.

Read More

Silence Is Not Always Golden

It seems almost inconceivable that with all of the technology available, our corporate phone system could have a service issue that shut down our phones for two days. And although we all have our smart phones, laptops and tablets, IT STILL MATTERED.

Read More

The Draw – Axe’s Latest Facebook Campaign Attracts Fans with a Comic

For the launch of its new fragrance line “Anarchy,” Axe is employing a “graphic” Facebook campaign. Anarchy: The Graphic Novel went live on Axe’s Facebook page yesterday, January 10, and users who “like” Axe can co-write the comic that’s being created in real-time, influence the “casting” and even make an appearance in the story. Since Anarchy, the fragrance, introduces an Axe fragrance for women (in addition to Anarchy for men), Anarchy, the comic stars “Anarchy Girls,” women fueled by a fragrance “designed to unlock attraction between guys and girls [that] worked far too well,” a concept based on Axe’s previous campaigns. Their mission is to live up to their name.

Read More