Blog

Social media unites sinners and saints

How do you turn your video campaign into a YouTube sensation? Perrier found one solution: reward the audience for watching. The party at Le Club Perrier featured in Perrier’s YouTube campaign becomes literally hotter – as well as “sex…

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A little birdie told me: follows, likes and more

Keep your fans engaged after they “Like” your company. Rewarding fans for their interest in your product (and promoting it via their Facebook or Twitter account) is part of a successful marketing strategy; it creates that feeling of communi…

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Social media makes the radio star/No game no gain

NBC’s singing competition The Voice is adding to the convergence of TV and social media by employing an extensive social media strategy to engage its audience. During the show, Twitter hashtag #The Voice is displayed on the TV screen at moments w…

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Meat is Media – Burger King presents the “Whopper Channel”

Burger King’s new “Whopperlust” campaign aims to take brand connection beyond a Facebook Like. The interactive TV campaign rewards consumers for… staring at a Whopper.
How it works:
DirecTV channel 111 is showing the image of a…

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Campaigns, campaigns – what’s new in social media

Samsung came up with a Facebook campaign that equally draws and engages fans, and encourages fans to invite their friends to “like” the company. The campaign “Like It, Reveal It, Win It” offers users the opportunity to win a Sam…

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