A new Travelzoo survey in the UK shows that price is the leading factor when choosing a vacation destination and accomodation.
While this is not shocking news, especially as consumers search for value in a still-downtrodden economy, it does raise red flags for destination marketers who focus the bulk of their energy on showcasing their locales.Read More
If you see a lot of kids wearing pink today it’s because of “Pink in School.” Pink in School is an anti-bullying initiative run through Facebook. On the initiative’s Facebook page, Pink in School encourages its fans to wear pink on Tuesday, March 22, and to upload a profile picture of them wearing pink or, better yet, the official Pink in School T-shirt to take a stand against bullying and to increase awareness of the issue.Read More
Social media is becoming the number one crisis communication device. Not only is it used for fixing a damaged image or restarting a career, it also serves as a much-needed platform for gathering information and mobilizing volunteers, as in the aftermath of the Christchurch earthquake and the Brisbane floods.Read More
Social media and fashion are apparently a match made in heaven. Social media devices like live streaming, Facebook pages, blogs and videos fuel online discussions on brands and designers and result in thousands of new fans and followers. Curve ID jeans, for instance, “cheekily” uses YouTube to demonstrate their product’s effectiveness. Result: Nearly seven million views. Bebe’s new blog earned the fashion brand 66,428 new fans and a sixth-place ranking on fans and followers-surveying famecount.com. Victoria’s Secret invites brides to view – and purchase – the new collection of whites at an online shop, resulting in 69,000 new fans. And Burberry’s fashion show live stream attracted more than 100,000 fans. First place on Famecount goes to Converse, with more than 175,000 new fans. Converse.com not only lets visitors watch videos or shop online, they can also create their own sneakers. Together with its All Star sneaker line, Converse to date has 23 million + fans.Read More
Hotels in Myrtle Beach, SC are joining social media with a website to compete with travel sites for last-minute offers. On the Myrtle Beach Facebook page, the tab “This Friday” features hotels’ last-minute specials for the upcoming Friday. The “This Friday” tab also links directly to MyrtleBeachHotels.net, a website for last-minute hotel deals in Myrtle Beach. Using social media and their own websites, hotels avoid the 30 percent commission they would otherwise have to pay at a travel site.Read More
Recently, Facebook’s Like button has become more of a promotion tool. “Liking” something now results in a full wall post complete with story, blurb and thumbnail that won’t be easily overlooked.
However, there are more sophistic…