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Social Tuesday: Tag the dog – Facebook, Twitter, social media campaign

Social media connects friends, coworkers…and pets. To find a home for the cats and dogs that needed it the most, the Oregon Humane Society featured them on Facebook and Twitter. Employing social media yet again turned out to be the right strategy. The pets found a new home, and the OHS Facebook page has presently nearly 13,000 fans.

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Social Tuesday: Super social Sunday, super social week

This year’s Super Bowl Sunday showed how social media tie-ins keep brands and products on the consumer’s mind long after the commercials – or the Super Bowl – are over. Ranging from free pizza to winning a Mercedes Benz, in their Super Bowl social media campaigns companies rewarded consumer engagement with goodies. For instance, Budweiser let fans guess the storylines to their three Super Bowl ads on Facebook. Once all three storylines were guessed correctly, an exclusive, internet-only fourth ad was revealed. As a result, online discussions about this year’s Super Bowl commercials increased by 9 percent from last year.

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